Press release from FSSW about “The Birth of a Program”

FOX Sports Southwest will launch a new reality sports documentary series this week that will chronicle the start of the University of Texas at San Antonio’s inaugural football season.

“UTSA Football: The Birth of a Program” will premiere at 11:30 a.m. (CT) on Saturday, May 14, with the first of six 30-minute episodes that will follow the Roadrunners to their inaugural season opener on Sept. 3 against Northeastern (Okla.) State.

The series will be carried on FOX Sports Southwest, FOX Sports Houston and FOX Sports Oklahoma, which reach more than 10 million cable and satellite TV homes in Texas, Oklahoma, Arkansas and Louisiana.

The shows will offer an all-access look at how the UTSA football program was started from scratch two years ago by University President and San Antonio native Dr. Ricardo Romo and Athletics Director Lynn Hickey, the only female AD in Texas to oversee both men’s and women’s sports.

The series will take viewers on a behind-the-scenes journey that began in March 2009 when UTSA hired Larry Coker, who led Miami (Fla.) to the 2001 National Championship, to guide the new program.

A FOX Sports Southwest camera crew began following Coker this spring as he readied the team for the inaugural season. The crew will continue to record Coker’s preparations throughout the spring and summer, culminating with the final episode following the Roadrunners’ much anticipated inaugural game at the Alamodome.

Included in the release was the following broadcast schedule:
(All times listed are Central; Schedule subject to change)

Episode 1: Saturday, May 14, 11:30 a.m.; Sunday, May 15, 10:00 p.m.; Monday, May 16, noon; Tuesday, May 17, 6:00 p.m.; Friday, May 20, 3:00 p.m.; Tuesday, May 24, 6:00 p.m.; Thursday, June 16, 11:00 a.m.

Episode 2: Saturday, May 28, 10:00 p.m.; Friday, June 3, 11:00 a.m.; Saturday, June 4, 1:00 p.m.; Tuesday, June 7, 11:00 p.m.; Friday, June 10, 1:00 p.m.; Saturday, June 11, 10:00 p.m.; Tuesday, June 14, 5:00 p.m.; Thursday, June 16, 11:30 a.m.

Episode 3: Sunday, June 26, 6:00 p.m.; Monday, June 27, 3:30 p.m.; Tuesday, June 28, 6:00 p.m.; Friday, July 1, 1:00 p.m.; Sunday, July 3, 6:00 p.m.; Sunday, July 10, 10:00 p.m; Wednesday, July 20, 8:00 p.m.

Episode 4: Late July-August. Dates & times TBA

Episode 5: Late August-September. Dates & times TBA

Episode 6: Late September-October. Dates & times TBA

Read the entire release: Reality sports documentary series to chronicle UTSA’s inaugural football season.


Additionally, Fox Sports has been airing the following commercial for “The Birth of a Program”:



Here’s a link to the same press release and commercial on the UTSA Athletics site: Reality documentary series to chronicle UTSA’s inaugural football season – goUTSAcom: Official website of The University of Texas at San Antonio Athletics Department.

Published by

Darrell Williams

Darrell started writing about UTSA football before it was even a thing, then he took a few years off, and now he’s back.